{"id":1,"date":"2022-10-26T17:45:48","date_gmt":"2022-10-26T17:45:48","guid":{"rendered":"https:\/\/alejandralombanagodoy.com\/?p=1"},"modified":"2022-10-30T19:17:55","modified_gmt":"2022-10-30T19:17:55","slug":"que-es-el-marketing","status":"publish","type":"post","link":"https:\/\/alejandralombanagodoy.com\/?p=1","title":{"rendered":"\u00bfQu\u00e9 es el Marketing y para qu\u00e9 lo necesito?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1\" class=\"elementor elementor-1\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aa495d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aa495d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38b37c43\" data-id=\"38b37c43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-553275cd elementor-widget elementor-widget-text-editor\" data-id=\"553275cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esa es una pregunta que todos y cada uno de nosotros debemos formularnos a la hora de empezar&nbsp;cualquier estrategia en nuestra empresa, puesto que queramos o no, el Marketing ser\u00e1 nuestra<br>compa\u00f1\u00eda durante todo el camino.<\/p>\n<p>Seg\u00fan el economista y gur\u00fa del Marketing, Phillip Kotler, el Marketing es un proceso administrativo y&nbsp;social, por el cual las personas obtienen lo que desean y necesitan a trav\u00e9s de un intercambio de&nbsp;valor.&nbsp;Es decir, el Marketing va mucho m\u00e1s all\u00e1 de una simple compra.&nbsp;<\/p>\n<p>Es ciencia y arte; es explorar y&nbsp;entregar valor para satisfacer necesidades; es crear una relaci\u00f3n duradera en el tiempo: es fomentar&nbsp;fidelidad.<\/p>\n<p><br>El enga\u00f1o comienza cuando se cree que el Marketing tiene como \u00fanico objetivo vender. Sus tres&nbsp;verbos por excelencia son: buscar, promover y satisfacer.<\/p>\n<p><br>Respondiendo a la segunda parte de la pregunta, el Marketing es un proceso indispensable que toda&nbsp;empresa necesita en cualquier actividad que realice.&nbsp;<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">Con un buen Marketing, la empresa logra conocer y entender a su consumidor. Gracias a esto, se&nbsp;<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">convierte en el responsable de generar rentabilidad y regalar experiencia en el momento del&nbsp;<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">intercambio.<\/span><\/p>\n<p><br><b>El Marketing debe ser la forma de respirar de todas las empresas.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfb023a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfb023a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-836ee60\" data-id=\"836ee60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01bf03b elementor-widget elementor-widget-image\" data-id=\"01bf03b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"420\" src=\"https:\/\/alejandralombanagodoy.com\/wp-content\/uploads\/2022\/10\/daniel-fazio-DzqeB43HfnE-unsplash-scaled.jpg\" class=\"attachment-large size-large wp-image-95\" alt=\"Blog 1\" srcset=\"https:\/\/alejandralombanagodoy.com\/wp-content\/uploads\/2022\/10\/daniel-fazio-DzqeB43HfnE-unsplash-scaled.jpg 2560w, https:\/\/alejandralombanagodoy.com\/wp-content\/uploads\/2022\/10\/daniel-fazio-DzqeB43HfnE-unsplash-300x240.jpg 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Esa es una pregunta que todos y cada uno de nosotros debemos formularnos a la hora de empezar&nbsp;cualquier estrategia en nuestra empresa, puesto que queramos o no, el Marketing ser\u00e1 nuestracompa\u00f1\u00eda durante todo el camino. Seg\u00fan el economista y gur\u00fa del Marketing, Phillip Kotler, el Marketing es un proceso administrativo y&nbsp;social, por el cual las &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/alejandralombanagodoy.com\/?p=1\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00ab\u00bfQu\u00e9 es el Marketing y para qu\u00e9 lo necesito?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el Marketing y para qu\u00e9 lo necesito? - ALEJANDRA LOMBANA GODOY<\/title>\n<meta name=\"description\" content=\"El Marketing debe ser la forma de respirar de todas las empresas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alejandralombanagodoy.com\/?p=1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Marketing y para qu\u00e9 lo necesito? 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